Business Models

Procter & Gamble, Starbucks, Dell, Best Buy, Threadless, Microsoft, and Nike have all created digital platforms that allow customers to help them create new products, messages or seek feedback. Starbucks received over 17,000 coffee ideas in the first 14 months since the launch of its proprietary online forum, mystarbucksidea.com. Customers, of course, are increasingly demanding [...]

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